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Author: Mickey Peters

Building a Legacy: How to Guide Families in Creating Meaningful Custom Memorials

Posted on by Mickey Peters

Helping families choose a custom memorial during one of the most challenging times of their lives requires much more than offering granite samples and standard designs. It’s about truly listening to their stories, understanding their emotions, and helping them create a memorial that reflects the life, passions, and values of their loved ones. By using a thoughtful, consultative approach, you can make this difficult task a meaningful experience for the family, guiding them to craft a legacy in stone that is as unique as the person it honors.

Starting the Conversation: The FORDS Approach

One of the most effective ways to build rapport and gather important information is by using the FORDS approach. FORDS stands for Family, Occupation, Recreation, Dreams, and School/Sports. It’s a compassionate framework that helps monument consultants evoke meaningful details about the individual being memorialized, which can then inspire design choices and personal touches for the monument.

1. Family

Begin by asking about the person’s role within their family. Were they a parent, grandparent, or the eldest sibling? Did they have a special nickname within the family? Understanding these dynamics helps build a connection with the family and allows you to suggest symbols that reflect these relationships. For instance, if the individual was the rock of the family, you might suggest a boulder or a bench as part of the design, symbolizing their supportive role.

2. Occupation

A person’s career or life’s work is often a defining part of their identity. Ask the family about the individual’s occupation and whether it played a central role in their life. Were they a nurse, teacher, or entrepreneur? Did they dedicate their life to helping others? Incorporating symbols of their profession, such as a stethoscope, a book, or a community emblem, can personalize the memorial and honor their contributions. These details can be beautifully expressed through sandblasting, laser etching, or the monument’s shape.

3. Recreations and Hobbies

What did they enjoy doing in their free time? Hobbies often reflect a person’s personality and passions. If they loved gardening, playing music, or traveling, these activities can be represented through imagery on the memorial or in its overall shape. For example, an etched guitar for a music lover or a landscape of mountains for someone who loved hiking can tell their story visually. Recreations are particularly popular choices for laser etching, allowing for intricate and detailed images.

4. Dreams and Aspirations / Dogs (Pets)

A compelling vision can resonate through time, influencing generations. But a dream left unfulfilled can be a powerful echo, reminding us of the hopes that shaped a life. When speaking with families, consider asking about the dreams or aspirations their loved one never had the chance to fulfill. These unrealized goals can be just as meaningful as their achievements. One meaningful memorial included an etching of a person skydiving, a dream they had always spoken about but never got to experience. By incorporating these aspirational elements, you honor not only who they were but also who they aspired to be.

Pets hold a special place in many people’s lives, and their companionship can be an important part of the family’s memories. Families may appreciate adding an image of a beloved pet or a paw print to the design.

5. School/Sports/Fandoms

For many people, school pride or sports fandom is a big part of their identity. Ask if they were a diehard fan of a particular team or heavily involved in their alma mater. Including team logos, mascots, or school emblems in the design can be a heartfelt touch. Additionally, in today’s world of geek culture, it’s not unusual for families to want to include elements from their loved one’s favorite shows, characters, or games—whether that’s an etched mythical creature or a design shaped like a beloved object. These symbols make the memorial truly unique and reflective of what brought joy to their loved one’s life.

Personalization Through Design: Moving from Standard to Custom

Once you’ve gathered personal details using the FORDS approach, the next step is guiding the family through the memorial design process. This is where you help them transition from sharing stories to shaping these stories into a lasting tribute.

Shapes and Sizes

The overall shape of the memorial is a crucial design element. Some families may prefer to work within standard shapes—flush, bevel, slant, or serpentine—while others may want to explore more unique, custom shapes that reflect their loved one’s personality. For example, a memorial shaped like an angel or heart or even a design inspired by a favorite hobby or life event can create a one-of-a-kind tribute.

Encourage families to think about whether they want a traditional monument design or something more creative that speaks to the individual’s character.

Materials and Colors

Granite comes in a variety of colors, each of which evokes a different mood or connection to the individual. Helping families choose the right color can enhance the emotional impact of the memorial. Some may prefer the understated elegance of gray granite, while others may want something more dramatic, like Jet Black. Certain colors, such as the rare and distinct Rainbow Sandstone, offer a sense of exclusivity that can make the memorial feel even more special. Be sure to discuss the availability and cost implications of these unique materials with the family.

Epitaphs and Inscriptions

The words engraved on a memorial are perhaps the most personal element of all. Encourage families to go beyond the standard phrases and think about quotes, lyrics, or sayings that truly resonated with their loved one. For example, including a recipe on the back side of a monument is a lovely way to honor the chef of the family, especially if it was something they were known for. Whether the inscription is sandblasted into the stone or adorned with gold leafing, these words become a lasting tribute that reflects the individual’s life and legacy.

Imagery

Whether sandblasted or laser-etched, imagery is a powerful way to personalize a memorial. From portraits to symbolic designs, images can speak volumes about who the person was. This is where the insights from the FORDS method become invaluable—you already have a clear understanding of what imagery will resonate with the family and can offer suggestions that reflect their loved one’s personality, passions, and accomplishments.

Custom Memorials: Uniquely Tailored Tributes

Custom memorials are entirely bespoke, designed from the ground up to reflect the individuality of the person being honored. These memorials allow for limitless personalization, giving families the opportunity to craft a monument that tells their loved one’s story in every detail.

Key Considerations for Custom Memorials:

  • Cost: Due to the extensive craftsmanship involved, custom memorials are often perceived as the most expensive option, but many families are surprised by how affordable they can be.
  • Availability: Since each element is handcrafted, custom memorials require more time to produce. At Salem Stones, these orders are typically received by our warehouses in 120 days.
  • Choice: Custom memorials offer complete freedom in terms of design, shape, material, and details, allowing families to create a one-of-a-kind tribute that perfectly reflects their loved one.

Custom memorials are the best choice for families who seek a completely unique and personal tribute to their loved one’s life and legacy.

Special Design Memorials: Distinctive Yet Accessible

Special design memorials offer a middle ground between standard and fully custom options. These designs are based on pre-existing templates but can be personalized with various elements to reflect the individual’s life.

Key Considerations for Special Design Memorials:

  • Cost: They are more affordable than custom memorials, making them a popular choice for families looking for a balance between budget and uniqueness.
  • Availability: Special designs are quicker to produce than custom memorials, as the base design already exists. Salem Stones stocks a wide variety of Special Designs, further shortening timelines.
  • Choice: While the designs are pre-conceived, families can still choose from various materials, finishes, and minor customizations to make the memorial feel more unique.

Special design memorials strike a balance, offering distinctiveness without the cost or time commitment of a fully custom design.

Elevating Memorials with Add-Ons: From Special to Custom

If a family opts for a special design but wants to add more personalization, consider suggesting add-ons that can elevate the memorial’s look and feel. These enhancements give a special design or traditional monument a more custom appearance, honoring the individuality of the person being remembered.

Key Considerations for Add-ons:

  • Cost: Adding elements like gold leafing or porcelain images can increase the overall cost, but it is still more affordable than a fully custom memorial.
  • Availability: These add-ons can be incorporated into most granite memorials without extending production time significantly.
  • Choice: Some elements, like statuary or bronze medallions, may be limited to certain designs, but they offer a range of customization options.
Gold Leafing

Gold leafing adds a luxurious, elegant touch to the memorial, highlighting names, dates, or significant phrases. It creates a striking contrast and elevates the overall design, giving the memorial a distinguished appearance.

Porcelain Images

Including a porcelain image of the person or their family on the memorial is a powerful way to add a personal connection. More photorealistic than laser etching, these weather-resistant images preserve a loved one’s likeness and bring a human touch to the memorial.

Bronze Medallions or Figures

Bronze is both durable and timeless, making it an excellent choice for adding medallions or figures to the memorial. Families can choose religious symbols, military insignias, or custom bronze figures that reflect a favorite hobby or profession.

Statuary

Statuary can transform a simple design into something extraordinary. Whether it’s an angel, animal, or custom figure, statues add a visual and emotional presence to the memorial, creating a place of reflection and comfort.

Benches

Benches offer families a thoughtful way to enhance the gravesite by providing a peaceful place to sit, reflect, and feel close to their loved one. They can also be inscribed with messages to tell more of their loved one’s story or offer words of comfort to visitors. Often positioned nearby, a bench invites longer, more meaningful visits.

Helping Families Through the Decision-Making Process

As a monument consultant, your role is to support and guide families through this emotional process. By using the FORDS approach and offering thoughtful suggestions based on their stories, you can help them create a memorial that truly honors their loved one’s legacy.

Encourage families to think about their loved one’s passions and values, and guide them in expressing these through the design, shape, material, and personalization of the memorial. This process not only helps the family create a meaningful tribute but also gives them a sense of closure and comfort during a difficult time.

Crafting Stories in Stone

When it comes to memorialization, no two families’ needs or visions are the same. Your expertise and empathy play a crucial role in helping them craft a memorial that is both a reflection of their loved one’s life and a lasting tribute for generations to come. Whether it’s through a standard design with personal touches or a fully custom creation, your guidance can transform memories into stories etched in stone.

For more information or to discuss how we can assist you in designing the perfect memorial, contact our design team today.

Contact Our Design Team to Get Started:
Email: CustomDesign@salemstones.com
Phone: (866) 834-1219

Let us help you create a memorial that tells a story, honors a life, and provides families with a lasting tribute to their loved ones.

Explaining Laser Etching To Families

Posted on by Mickey Peters

Practical answers and tools to help you support families with confidence. 

If you already offer laser etched memorials, you understand the technology’s potential to transform a monument into a stunning visual display. You’re the one families turn to when they want to commemorate a life with detail, depth, and emotional meaning. With its ability to capture fine detail and realistic imagery, a laser etched memorial can preserve memories with hyper-realistic precision.

But when challenges arise—like low-quality images or complex design requests—you need a resource that keeps you in control while helping you deliver consistent, high-quality results.

Your Challenge: Meeting Families’ High Expectations

African American couple listening to Family Service Counselor while sitting on a couch.Families may arrive with grainy photos from decades ago. They might have complex ideas for a collage, or multiple images that need to work together on a single monument. They expect you to turn those visions into a detailed, emotionally resonant reality — all without breaking the bank or missing the installation deadline.

That can be a lot to manage, especially when image quality or design complexity becomes a factor. That’s where working with Salem Stones can make a difference. With tools like AI-enhanced photo processing and in-house laser etching, we make it easier for you to say “yes” to more projects and keep things moving smoothly for the families you serve.

Common Questions Families Have About Laser Etched Memorials

Naturally, when families consider a laser etched memorial, they’ll often have questions—about the process, how long the image will last, or whether their photo will work well. These are important conversations, and you don’t have to navigate them alone. Salem Stones is here to support you with clear guidance, expert tools, and a reliable process. Below are some of the most common questions families ask, along with answers to help you respond confidently.

Q: Will the Etching Be Clear?

Families often provide photos that hold immense sentimental value, but the images might be old or have a low resolution. They may worry the etched image will look grainy or blurry. 

A: Starting with a high-quality image is ideal, but it’s not always possible. Our designers are trained in preparing photos specifically for granite. With your approval, we use advanced AI software to enhance and upscale images—removing blur, refining details, and smoothing out compression artifacts. By the time it’s ready for etching, you can assure families their cherished image will look crisp and lifelike on the monument.

We’ve worked on thousands of images and can often turn a faded original into a beautiful etched result. While we can’t fully restore or colorize images for etching, we can significantly improve the quality of most photographs. Whether images are uploaded through Salem Inspire or emailed to our Design Team, we typically return designs for approval within 48 hours.

How it Helps You:

  • You can accept most photos without concern for the initial quality.
  • You guide families with transparency and confidence.
  • You can respond promptly throughout the design process

Click here to see our laser etching image selection guide. 

 
Q: Can I Choose a Granite Color Other Than Jet Black?

Families may prefer a different color or want to match another monument. They may not know that laser etching only works well on certain granite types. 

Adding white pigment to laser etched angel on Jet Black graniteA: Laser etching requires stone with a dense, even grain and consistent dark color to produce high contrast and fine detail. That’s why we only etch on our premium Jet Black granite. Its fine grain and deep tone allow the laser to alter the surface at a precise depth, producing clear, long-lasting designs. Lighter or speckled granite doesn’t deliver the same result.

How it Helps You:

  • You can confidently explain why Jet Black granite is the best material for laser etching.
  • You set realistic expectations upfront, helping avoid dissatisfaction with the finished memorial.
 
Q: How Long Will It Last or Will It Fade Away?

Families want reassurance that their loved one’s portrait will last and not wear away or become damaged over time.

Laser etched 'spots' on a Jet Black Special Serptop with chamfers.A: Laser etching is extremely durable. Because the process changes the granite’s surface, the design becomes part of the stone. On Jet Black granite, a properly etched image can last for decades—or even centuries—with minimal fading. For maintenance, etched monuments should be cleaned gently with non-abrasive materials.

How it Helps You:

  • Gives you confidence when explaining the longevity of laser etching.
  • Helps families protect the design with simple care recommendations.
 
The laser etching artist used the images as a guide for coloring this laser etching of St. Joseph and baby Jesus.Q: Can Color Be Added?

Some families want a splash of color to make their memorial stand out, but they may worry about fading or ongoing maintenance.

A: Color laser etching adds pigment to etched designs, creating visually striking results. It’s not a photographic process—it’s a hand-applied interpretation of a color image. While color etchings are beautiful, they do require more care over time. Depending on the conditions, sun and weather exposure, pigment added to laser etchings can last about 5 years. Some pigments, like white, may last longer before requiring touchups.

How it Helps You:

  • You can offer a premium option for families wanting something more personalized.
  • Being honest about color maintenance helps build trust.
 
Stunning color laser etching of Our Lady of Guadalupe.Q: How Quickly Can It Be Done?

Families often have a date in mind, such as an anniversary or unveiling ceremony, and want to know their memorial will be ready in time.

A: Timelines matter, and families should feel confident in both the quality and the schedule. Accuracy and quality always take precedence over speed—especially when color laser etching is involved. Because Salem Stones performs all laser etching in-house at our Columbus and Elberton facilities, you’re not reliant on outside vendors. That means fewer delays, more consistent communication, and more accurate delivery estimates. Monuments being laser etched by our team are ready to ship within 60 days of the final design approval. Every piece is reviewed for detail and accuracy before it ships.

How it Helps You:

  • Strengthens your reputation by helping families plan with confidence.
  • In-house production reduces delays, keeps your workflow on track, and minimizes the opportunity for damage during transportation between alternate vendors.
  • You can move on to your next project with confidence knowing quality and timelines are being met.
 
Q: What is the design process like?

Some families arrive with a clear idea, while others aren’t sure where to start. They may worry about how complex or time-consuming the design process will be.

Young African American couple smiling about a monument design on the table the woman is holding.A: Our design team supports you at every step—whether you just need help reviewing a layout or prefer full design collaboration. We work according to your preferences, taking on as much or as little as needed to keep your team focused.

If a family provides photos, sketches, or a general concept, we’ll handle layout, resizing, and proofs. If they request changes, you pass along the feedback, and we’ll revise quickly. This flexibility helps families feel included and confident. We continue adjusting until the layout is just right.

How it Helps You:

  • Your team isn’t bogged down by a complex design process.
  • Ensures families feel heard and involved throughout.
  • When you rely on top-tier expertise, families are more likely to recommend you to others. 
Meeting Your Needs — and Theirs

Full scene laser etched on a Jet Black serptop with white pigment applied.Families may arrive with grainy photos from decades ago. They might have complex ideas for a collage, or multiple images that need to work together on a single monument. They expect you to turn those visions into a detailed, emotionally resonant reality — all without breaking the bank or missing the installation deadline.

That can be a lot to manage, especially when image quality or design complexity becomes a factor. That’s where working with Salem Stones can make a difference. With tools like AI-enhanced photo processing and in-house laser etching, we make it easier for you to say “yes” to more projects and keep things moving smoothly for the families you serve.

Next Steps:
  1. Contact Our Team: Discuss pricing, design ideas, or special requests.
  2. Send Photos & Info: We’ll evaluate the images and help prepare them for etching.
  3. Review the Proof: Approve the layout or request changes before we begin.
  4. Receive the Finished Memorial: We etch, inspect, and ship—so you can present a beautiful tribute with confidence.

 

Looking for inspiration? Browse our Laser Etching Catalog or read our Laser Etching Guide for more tips and visuals.

The Vital Role of Granite Color in Personalizing Memorials

Posted on by Mickey Peters

Color Speaks 

Creating lasting tributes with memorials involves carefully considering both granite choice and design details. Each memorial serves as a personal reflection of a life well-lived, underscoring the importance of offering a diverse granite color selection as well as thoughtful designs. This exploration highlights how color significantly influences memorial customization, encouraging memorialists to broaden their horizons and consider a larger variety of granite colors to meet the diverse needs and preferences of the families they serve.

The Influence of Granite on Memorial Customization:

Granite’s diverse color palette is a powerful tool for memorialists aiming to personalize memorials in meaningful ways. Monuments that aren’t the typical grey or black tend to stand out in a cemetery. From serene blues to vibrant reds, color choice imbues each monument with distinctive character and allows for the expression of emotion. For instance, Dark Cloud Grey granite provides an exclusive look due to its increasingly limited availability, making it a standout choice in any setting. Green granite, which naturally ages to a softer yellow tone, embodies a dynamic element as it evolves with time. Families opting for such distinctive colors are likely to consider custom memorial designs tailored to reflect the distinctiveness of the chosen stone. For memorialists, this can also lead to a higher profit per monument.

A Spectrum of Granite Color Beyond the Ordinary:

Most monument wholesalers offer a variety of colors, but Salem Stones stands out for the expansive range of granite colors available. While we do provide domestic granite options, our specialty lies in importing high-quality granite ensuring a rich selection that includes both standard and exotic colors. Our inventory is well-stocked, and many of our unique colors are readily available or can be easily ordered to meet your specific needs.

Black Galaxy
Black Galaxy

Among the standout choices in our collection are granites with special characteristics that capture attention and enhance the beauty of any memorial. For example, Black Galaxy and Blue Pearl contain metallic elements that sparkle brilliantly in the sunlight, adding a stunning visual effect that elevates the monument’s appearance. Paradiso and Aurora Red contain a lot of movement in their grain patterns, which conveys energy or a dynamic presence, making each monument uniquely expressive. These options are perfect for those looking to create a memorable and visually striking tribute.

Slant Marker in India Red
India Red

Furthermore, our palette includes vibrant colors like India Red, known for its deep and bold hue that conveys richness and warmth. Bahama Blue is another popular choice, favored for its vivid color and the serene feeling it imparts. These colors not only enhance the visual impact of a monument but also ensure a memorial is both noticeable and memorable within the cemetery landscape.

Navigating Granite Availability:

The availability and selection of granite colors play a crucial role in memorial design, particularly when specific shades are in high demand. Imported granite provides valuable options for those seeking alternatives to domestic granite options due to limited availability or a desire for uniqueness. Obtaining imported granite can often be less expensive or be delivered quicker than domestic granite.

Salem Stones’ Alternative Options for Domestic Granite Colors:

Grey Granite Comparison with Barre Grey, China Barre Grey, and India Grey

  • American Black: India Mist and Impala Black are excellent imported options with a similar aesthetic and quality.
  • Barre Grey: China Barre Grey and India Grey are beautiful substitutes, offering similar textures and hues.
  • Georgia Grey: Modern Grey matches the subtle beauty of Georgia Grey, making it a popular choice for those needing a reliable alternative.

Dark Cloud Grey Special Design 18007

Unique Imported Colors:

Dark Cloud Grey stands out as a unique imported granite color with no direct domestic equivalent or alternative. Its distinct appearance and the increasing rarity due to quarry depletion make it a prized choice for those seeking something truly unique in a monument.

This strategic use of imported granites allows memorialists to overcome the challenges of domestic granite scarcity or lengthy timelines and meet families’ diverse aesthetic preferences, ensuring that every memorial is as unique as the life it commemorates.

Encouraging Creative Choices

Modern ideas of personalization and distinction are leading families to look beyond traditional monuments. For memorialists, this means providing a broader palette of color options is essential to meet these evolving preferences. By utilizing comprehensive catalogs and vibrant visual materials from their suppliers, memorialists can help families visualize the array of possibilities. These resources are invaluable in helping families move past conventional choices, inspiring them to select monuments that not only celebrate but also vividly reflect the personality of the individual being memorialized.

Salem Inspire is one tool memorialists can use to help families think creatively. It allows memorialists to access our extensive inventory, enabling them to easily and quickly propose different dies, including Special Designs. Salem Inspire facilitates a collaborative design process, making it easier for families to visualize and personalize their selections in meaningful ways.

Visit Salem Inspire

The choice of granite color plays a crucial role in how a monument tells the story of a life. By embracing a broad spectrum of possibilities and working with suppliers like Salem Stones, which provides diverse and high-quality options, memorialists can assist families in creating memorials that are not only enduring but deeply personal.

Explore the full range of our granite colors and design options today. Contact us for more information or to discuss how we can assist you in creating custom memorials. Let’s embrace the full spectrum of possibilities together, ensuring that every monument is as unique as the life it commemorates.

Revolutionize Monument Sales with Salem Inspire Premier from Salem Stones

Posted on by Mickey Peters

Streamlining Your Monument Sales Experience

In the competitive world of monument sales, staying ahead of the curve is essential. With technology evolving rapidly, it’s time to embrace a cutting-edge solution that can transform your business. Enter Salem Inspire – a game-changing platform simplifying monument design, ordering, and management. In this blog, we’ll delve into the remarkable benefits of Salem Inspire and introduce you to Salem Inspire Premier, a subscription service that takes your experience to the next level.

Your Trusted Partner

In the realm of monument sales, we, Salem Stones, stand as your trusted partner. With a longstanding reputation as a renowned granite memorial wholesaler, we have provided monument retailers, cemeteries, and funeral homes with essential resources for years. We empower businesses like yours with indispensable tools which now include the ability to export your Salem Inspire designs as DXF files for Salem Inspire Premier users.

Salem Inspire design tool.Salem Inspire: Your All-in-One Solution

Salem Inspire is a transformative solution designed for your memorial business. You will not only save time and effort by eliminating the need for redundant design work, but you also gain access to a powerful tool that empowers you to focus on what truly matters—creating meaningful and beautiful memorials for your customers while staying ahead in a competitive industry.

Here’s why you should be excited about it:

 

See what's in stock and what is already on its way t our warehouses in Salem Inspire.Immediate Inventory Insight

No more guesswork—it’s all about precision. With Salem Inspire, you gain immediate access to invaluable inventory insights. You will always know what’s in stock and what’s en route. Filter options, compare products, and get accurate pricing before placing your order.

 

 

 

Easily design memorials in Salem Inspire.Infinite Design Possibilities

Creating monuments based on current inventory has never been more straightforward. Design bronze and granite memorials in the same interface; easily add sandblasted text and carved or laser-etched elements to designs for granite monuments. The auto-save feature guarantees that your work is safeguarded, and you can efficiently replicate favorite designs for multiple customers, streamlining your design process.

 

 
Salem Inspire make it easy to manage your orders.Streamlined Ordering & Management

Our commitment to enhancing your monument sales continues with Salem Inspire’s streamlined approach making handling orders for your business a breeze. Effortlessly place, manage, and track orders on your desktop or tablet, all while promoting smooth collaboration within your team through multi-user access. The comprehensive order tracking and transparency, allow you to keep the families you serve fully informed throughout the process.

Salem Inspire has rapidly gained traction among your colleagues, with a growing number of monument retailers, cemeteries, and funeral homes already harnessing the transformative power of this innovative tool. Its intuitive features and efficiency enhancements have made it an indispensable asset in their businesses, streamlining operations and fostering collaboration. The ever-increasing adoption of Salem Inspire speaks volumes about its effectiveness in elevating the monument sales experience, and we’re thrilled to see so many of our customers benefitting from its capabilities.

Introducing Salem Inspire Premier:
Elevate Your Experience

Salem Inspire Premier Is The Ultimate Subscription Service For Memorialists

 

No Contract, No Commitment

Now that you’ve become familiar with Salem Inspire, it’s time to elevate your experience by embracing Salem Inspire Premier. With no contract, no commitment, and the added benefit of a free first month, this subscription service takes Salem Inspire to the next level in ways that are simply too good to pass up:

Salem Inspire Premier personalized gallery.Personalized Gallery

With Salem Inspire Premier, you can upload your own designs to create a personalized gallery. Showcase your unique artistic vision and stand out in the competitive market. It’s an excellent way to prominently feature local favorites or team logos, ensuring they remain at the top of your offerings.

Faster Collaboration

“Keyword tag” and “pin” your designs for faster and easier collaboration with families. Improve communication and ensure everyone is on the same page. Salem Inspire Premier empowers you to excel in catering to each family’s distinctive preferences and requirements, especially when personalization is key.

Export Salem Inspire Premier design to DXF for stencil cutting.Seamless Stencil Cutting

Design your memorials just once, and then effortlessly download the DXF files. These files can be seamlessly imported into Gerber and other programs, streamlining the stencil-cutting process. Say goodbye to the time-consuming task of replicating designs within your cutter’s software—Salem Inspire simplifies it all for you.

Stay Ahead of the Curve

Couple reviews Salem Inspire Premier design on a laptop.In any industry, staying ahead of the curve is crucial. Salem Inspire and Salem Inspire Premier are your secret weapons for success. Experience immediate inventory insight, endless design possibilities, streamlined ordering, and collaboration like never before.

If you haven’t already, we invite you to request a Salem Inspire demo. Witness firsthand how this powerful platform can transform your monument retail business. For existing Salem Inspire users, don’t miss the opportunity to take your experience to the next level with Salem Inspire Premier.

Your success is our priority. Contact your regional sales manager today to learn more about Salem Inspire and Salem Inspire Premier. Reach out to us at info@salemstones.com or call 866-834-1219. Embrace the future of monument sales with Salem Stones.

Special Memorial Designs for 2023-24

Posted on by Mickey Peters

Salem Stones’ Latest Special Memorial Designs for 2023-24

Special Design 72302 Special Serp Top w/Antique Cross & Flowers on base with 2 inch polished marginIn the world of monument sales, there is a shared understanding that every life is unique, and every memorial should reflect the individuality of those it commemorates. At Salem Stones, we’ve always embraced this sentiment, and we’re excited to announce our newest additions to our Special Memorial Designs. These aren’t just stones; they are a tribute, a piece of art, and an opportunity to create something truly special for the families you serve.

Honoring Tradition with Innovation

In an industry steeped in tradition, it’s crucial to find a balance between honoring what has come before and embracing innovation. After a brief pause due to the challenges presented by the pandemic, we’re thrilled to revive this tradition and introduce you to the seven new additions to our special designs.

This year’s additions to our lineup are truly special. Picture this: a beautiful cremation pillar topped with a heart shape and intricately carved flowers.

For those who served our country, were first responders, or a patriot at heart, we’ve added a memorial that features a draped flag – a fitting tribute to their dedication, sacrifice, and love for our great country.

And for the Western enthusiasts out there, this unique design is sure to catch their eye: a cowboy hat with a boot vase set against a more natural outline. It’s the perfect choice for those with a taste for the Western lifestyle. Special Design 72304 Rocky Western w/ Polished Cowboy Hat & 2 Boot Vase on rock pitch base

But that’s not all. We’ve also added several other distinctive monuments to our collection, including a new teardrop shape with a heart cutout, a radiant sunburst design, a beautifully carved cross, and an angel in prayer gracefully poised over a pedestal. These new designs offer a variety of options for families to honor their loved ones in a way that’s both novel and deeply meaningful.

Each design has been meticulously curated to provide you with the opportunity to offer your customers a range of truly unique, high-quality memorials. We understand that you serve families during their most challenging times, and we’re here to support you in making these moments meaningful.

CLICK HERE FOR SIZES AND COLOR OPTIONS.

Why Opt for Our Special Memorial Designs?

  1. Standout of the Crowd: Our special designs stand out, allowing you to differentiate your offerings and attract families seeking one-of-a-kind memorials.
  2. Quality Craftsmanship: Each design has been crafted by skilled artisans, ensuring that you receive a product of unparalleled quality. Your families deserve the very best, and that’s precisely what we’re here to deliver.
  3. Customization: With the limited in-stock availability of these newest designs, it is important to remember that you also have the option to place custom orders for any of the colors they are offered in. To that you can add services such as sandblasting, laser etching, or carving to meet your needs.

How to Order

We acknowledge that each family’s needs and preferences are unique, and we’re here to help you create a memorial that resonates with their vision. While most of our special designs are in Salem Inspire, our seven newest additions to the collection are not yet available. If you’re interested in ordering one of these seven monuments, we invite you to reach out to our Customer Experience team or contact your regional sales manager.

Our Customer Experience team is always ready to assist you with any inquiries you may have, whether it’s related to product details, pricing, or placing an order. They are just an email or phone call away, eager to provide the information and support you need.

Our Regional Sales Managers are your dedicated partners, available to answer questions, provide guidance, and ensure a smooth ordering process. They will work with you to understand your specific requirements and guide you through all of the options available.

In Conclusion

Special Design 72307 Grieving Angel Praying over All Polish finish PedestalAt Salem Stones, we’re dedicated to helping you offer more than just memorials. We’re here to assist you in providing a lasting tribute, a work of art, and a source of comfort to the families you serve. With our Special Memorial Designs, you have an opportunity to elevate your offerings and stand out in a competitive market.

We invite you to explore the uniqueness, quality, and customization that our designs offer. To learn more or to place a custom order, please don’t hesitate to contact our customer experience team or your regional sales manager.

Together, we can create lasting memories and cherished tributes that will be remembered and cherished for generations to come.

In the world of memorial offerings, the Special Memorial Designs from Salem Stones represent a step forward. They’re more than just stones; they are a testament to the lives and legacies of those who’ve passed, an opportunity for your business to stand out, and a source of comfort for the families you serve. We invite you to explore these exceptional designs and consider how they can enhance your offerings. Feel free to contact us to learn more and embark on the journey of creating truly unique and meaningful memorials.

Click here to see the seven new dies’ sizes and available colors.

Achieving Mausoleum Success

Posted on by Mickey Peters

A Comprehensive Guide for Memorial Retailers, Funeral Homes, and Cemeteries

Custom granite mausoleum with an angle standing under a granite arch on a concrete foundation.Mausoleums stand as dignified and lasting memorials, gracing cemeteries with their beauty and significance. Selling a mausoleum can be both an honor and a strategic business opportunity. In this guide, we will delve into the key elements that contribute to a successful mausoleum sale, from preassembled designs to site preparation and installation considerations. Let’s explore how you can navigate the complexities and nuances of mausoleum sales, ensuring a seamless experience for both you and your customers.

 

The Versatility of Preassembled Mausoleums:

Preassembled mausoleums present a convenient and visually striking option for families seeking to commemorate their loved ones. These mausoleums offer a streamlined process, allowing for swift installation and reduced project timelines. Get our catalog here.

At Salem Stones, our standard designs, including peaked rooftops and elegant columns, provide a variety of choices that instill confidence in the final product. These buildings are often in stock and available at need, ensuring that families can find a fitting tribute without unnecessary delays. For those seeking unique solutions, our three-crypt stacks with square or fluted columns offer an esoteric touch that can set a memorial apart.

Custom granite walk-in mausoleum with grey granite columns and bronze doors sitting on a concrete foundation.Walk-In Mausoleums: A Majestic Statement

Walk-in mausoleums, sometimes referred to as private mausoleums, resembling traditional houses with doors and stained-glass windows, offer larger and more intricate options for families who seek to make a bold statement. Available in various configurations, including 4, 6, or 8 crypts, these structures may even incorporate a columbarium for future generations. However, they entail a more complex installation process, demanding careful consideration.

The impact of the walk-in mausoleum is undeniable, but it’s crucial to recognize the substantial effort and resources required for installation. A meticulous installation process involving a crane, crew, and a foundation with footers underscores the commitment needed to make these projects successful. Installation increases to a week for these large projects as our preassembled buildings ship in 100-200 pieces to be assembled like a jigsaw puzzle on site.

It is crucial to review the budget at the beginning of the consideration phase. Many families experience sticker shock because these projects typically start around $500,000 retail. An alternative may be a larger stacked crypt offering such as Salem Stones’ 4 or 6-crypt stacked preassembled mausoleums.

Crane lifting pieces of mausoleum to the final installation site on cemetery grounds.Navigating Installation Challenges:

A smooth installation day hinges on meticulous preparation and understanding potential challenges. Salem Stones emphasizes the importance of an Installation Checklist, a concise set of questions that helps assess a customer’s readiness and expectations. Addressing factors like timelines, site accessibility, and obstructions at the installation site is essential to ensuring an accurate quote and a trouble-free installation experience.

Factors for Consideration:

  1. Timelines & Expectations: Setting clear expectations is paramount throughout the installation process. Custom orders alone require a minimum of six months, and this is before factoring in shipping and installation time.
    Be prepared for a deposit of up to 50%, covering the total cost, including installation if you select a turn-key solution. As freight costs fluctuate, be mindful that freight quotes are typically valid for only 30 days.Establish transparent expectations throughout the entire process, considering lead times for custom orders, delivery, and on-site installation. Make sure your customers understand the timeline for each phase.
  2. Site Accessibility: Conduct a thorough assessment of the installation site’s accessibility, taking into consideration aspects like entry ease, visibility, and visitor convenience.
    Whether Salem Stones manages the installation or not, site accessibility remains a primary concern. The intricate task of maneuvering these preassembled structures through cemeteries is not without challenges. Salem Stones typically dispatches mausoleums on 53-foot trailers, the standard mode of shipment.Nonetheless, older cemeteries may pose size limitations, potentially leading to unforeseen disruptions on installation day. Addressing this, pre-emptive awareness of site constraints allows for adaptable solutions, including the utilization of smaller trailers.The selection of onsite cranes encompasses a range of sizes, with crane reach directly influencing cost. Notably, increasing a crane size from a 20-foot to a 50-foot can increase the total installation expense by as much as 20%. Crane rental operates on hourly blocks of four or eight, further accentuating the importance of efficient planning.To ensure unhindered access, a good understanding of site access is crucial, particularly in older cemeteries characterized by narrow lanes and intricate curves. For optimal foresight, an aerial view of the installation site, available through platforms like Google Maps, serves as a strategic aid, enhancing comprehension and facilitating precise positioning.Visibility also plays a role in sales and accommodating visitors, while considerations about how visitors will access the memorial should not be overlooked. A customer who has already chosen their site signals that they are further along the buying journey.
  3. Installer ensuring mausoleum is set correctly.Installation: Salem Stones offers a comprehensive turnkey solution encompassing essential services like sandblasting and meticulous on-site installation. While this choice may entail slightly higher costs, rest assured that our installation quotes remain competitive, tailored to the specific region of installation. It’s important to note that a turnkey mausoleum package, encompassing tariff surcharges (if applicable), freight, and installation expenses, could align with or surpass the standalone mausoleum cost, especially for remote cemeteries.
    Choosing a turnkey solution not only streamlines your experience but also grants you the convenience of not needing to be present on installation day or even directly interacting with the monument if you prefer not to.The installation of a mausoleum involves delicate coordination between a skilled crew and precision crane work. Should any unexpected challenges arise, which sometimes happens, crews look for swift solutions. In instances where onsite challenges require resolution, turf repair might be necessary—often a more cost-effective alternative compared to halting the installation process and rescheduling.
  4. Overcoming Obstructions: Potential obstructions, such as trees or power lines, can complicate installation. To mitigate challenges, providing additional site photos helps contractors better understand the situation, given that cranes typically access sites from overhead.
  5. Time Constraints: Certain cemeteries impose operational time restrictions to minimize service interruptions. These restrictions can impact mausoleum delivery and the arrival of installation crews and equipment.Gain a deep understanding of and communicate any time restrictions imposed by the cemetery. Be prepared to manage delivery schedules and on-site installations accordingly.
  6. Projected Delivery: Consideration of expected delivery times impacts the range of options available, whether purchasing from stock or custom ordering a preassembled mausoleum. Installation is also affected by setting compound requirements; temperatures above 40 degrees Fahrenheit for several days are typically necessary, meaning installations may not occur during winter or early spring in some regions.
  7. Solid Foundation: Like most wholesalers and fabricators, Salem Stones provides foundation drawings to guide the pouring of a cement pad for the mausoleum. While we do not provide depth recommendations (dictated by the frost line), it’s essential to ensure the foundation extends to this depth to prevent damage to the granite due to heaving. For walk-in mausoleums, the foundation complexity increases, often necessitating collaboration with an engineering firm for a plan that includes proper footers and reinforced concrete.

Salem Stones' CEO & Sales Director stand in front of custom granite mausoleum with benches leading to bronze doors.By meticulously addressing these considerations, you’re poised to orchestrate successful mausoleum installations that embody enduring beauty and reverence. As you embark on the path toward mastery, these pivotal factors stand as steadfast compass points, infusing your approach with knowledge, thoroughness, and the promise of unparalleled triumph.

The realm of mausoleum sales encompasses a spectrum of disciplines, from design aesthetics to logistical intricacies and seamless installation. Within this expansive landscape, Salem Stones, esteemed for its role as a premier importer of granite memorials and mausoleums, extends an array of preassembled options tailored to diverse customer preferences. By embracing transparency, attuning to customer aspirations, and adroitly managing the complexities of installation, you pave the way for a mausoleum sale that resonates deeply with families, cemeteries, and the legacy of your enterprise.

Always remember the cornerstone of triumph lies in meticulous planning and an unwavering commitment to excellence at each juncture of this transformative journey.

Your Source for Granite Memorials in Tranquil Cremation Gardens

Posted on by Mickey Peters

Cremation garden rendering featuring a center star-shaped gray granite with black granite doors columbarium in the middle of a circle pathway. The next ring of the garden includes various personal cremation monuments including cremation benches, pedestals, 2 and 4-niche personal columbarium.

Meaningful Spaces

When it comes to creating serene and meaningful spaces for families, cremation gardens have become the preferred choice for cemeteries. These projects demand careful planning, expertise in landscape design, and the use of high-quality materials. At Salem Stones, we understand the unique needs of cemeteries like yours, and we aim to be your partner in designing and constructing beautiful and lasting cremation gardens. We offer an extensive range of cremation products, from personal cremation memorials and columbaria to community columbaria, to meet all your needs.

The design and construction of cremation gardens necessitate specialized expertise, typically in the form of a trusted landscape architecture partner possessing the necessary skills and knowledge to fashion stunning and functional environments. We collaborate with these professionals by providing them with true-to-life sizing and product images for their designs. By aligning with landscape architects, we ensure that our all-granite columbaria, cremation pedestals, benches, and boulders seamlessly integrate into the overall aesthetics of the cremation gardens.

Cremation garden with a pond behind two 9-niche community columbaria set on a concrete pathway.

Our pre-assembled columbaria are available in an array of sizes, shapes, and granite options, making them ideal as prominent features or focal points within a cremation garden. Furthermore, our range of personal cremation products serves to complement the garden while providing numerous options for families. Whether you require a central centerpiece or smaller personal cremation items, we can assist you in creating a harmonious and visually appealing environment.

Collaboration is Key

Landscape architecture plays a crucial role in the creation of a cohesive and inviting space for families. By partnering with your chosen landscape architect, we can provide comprehensive design solutions. If you’re not sure where to begin, we offer limited suggestions paired with our cremation garden packages, providing you with a starting point to share with your board of directors or landscape architect. This collaborative effort ensures that the dimensions, designs, and materials used align with your vision and can be translated into practical granite structures.

We have developed several packages that can serve as a foundation for your cremation garden project. While these packages may not suit every unique need of your cemetery, they will help you visualize the possibilities. Additionally, we can guide you on the number of single and double niches, ensuring that your memorial solutions align with the desired capacity and functionality of your cremation garden.

2-niche gray with black granite doors with a carved leaning grey granite angle personal columbarium in the foreground. To the left and set slightly behind is a cremation pillar within the same part of a cremation garden.

Service & Support

Our team provides support throughout the process offering guidance on best practices and facilitating coordination with contractors. You can choose to handle the installation independently or we will arrange professional installation of columbaria upon request. Our columbaria come with a ten-year warranty, guaranteeing the quality and durability of the structures. Although instances requiring replacement or repairs are rare, we stand by our products and commit to resolving any issues that may arise.

We understand the intricacies of creating exceptional cremation gardens, and we are the definitive source for appealing cremation products that truly stand out. By collaborating with landscape architecture firms and providing high-quality cremation products, we aim to enhance the beauty and functionality of cremation gardens, creating meaningful spaces to honor and remember loved ones.

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Bronze by Salem Stones

Posted on by Mickey Peters

Timeless Tributes for Your Families’ Loved Ones

Companion bronze memorial featuring roses and epitaph.Bronze is a beautiful art form for commemorating the memory of a loved one. Like all memorials, it can provide comfort and solace in times of grief. Cast bronze can capture the essence of an individual in a way that stone does not, making it a popular choice for honoring a life well lived. We at Salem Stones are proud to offer a wide selection of these timeless tributes to resellers.

Our bronze niche plaques are always cast, but custom bronze plaques may be CNC machined instead of cast depending upon your families’ choices during the design phase. Our bronze memorials are lead-free and 86% copper which exceeds requirements for most cemeteries. To prevent weathering, our bronze plaques are protected with an automotive-grade acrylic polyurethane finish. All paints and finishes are thoroughly tested for adhesion, UV stability, and weather resistance for a beautiful memorial that will last for decades.

Design bronze memorials on Salem Inspire.You can now design bronze memorials in our industry-leading customer portal Salem Inspire. With pre-defined templates and design options available through a few clicks of the mouse, you can quickly and easily bring your families’ visions to life. For a truly unique bronze memorial, our design team will be happy to guide you through incorporating three-dimensional photo reliefs or etched portraits to thinking outside the box or rectangle, as it were. Have you considered a non-standard shape before?

And because we like to keep things as simple as possible, we will ship your bronze memorials with any other memorials ready to go at the same time. All you have to do is let us know.

We know that customer support is critical to a good relationship, so you can easily review orders and monitor their status in Salem Inspire at any time. Or go old-school and call up our Customer Experience team, either way, we are here to help. Salem Stones is already your trusted partner for granite memorials. Now you can trust our team to help you exceed the expectations of your families with bronze memorials too.

Companion bronze memorial featuring laser etched image and images of hobbies.Why Choose Bronze by Salem?

Aside from the usual benefits, beauty, durability, and cost your families may also be interested to know that:

  • Bronze has a rich history of use in art and sculpture and is often associated with strength, endurance, and beauty. Choosing a bronze memorial can be a powerful symbol of the enduring love and respect that your families have for their loved ones.
  • Bronze plaques and emblems can be incorporated into stone memorials, pulling together both timeless memorial styles. Choosing this path does take longer and will require the assistance of our design team to produce the memorial. Your families can trust that our team will ensure that their vision comes to life in the best possible way.
  • Our bronze memorials are backed by a 60-year-old American bronze manufacturer. This allows us to shorten turnaround times for proofs and finished memorials. Your families can have peace of mind knowing that their bronze memorial will be of the highest quality.

Bronze memorial featuring edge designs and roses in the corners.If you are a memorialist interested in providing your families with high-quality, cast bronze memorials, contact Salem Stones today.

Salem Stones sells cemetery products exclusively through cemeteries, funeral homes, and monument companies. Families, please contact your local cemetery or monument company directly with any questions or to request a Salem Stones memorial.

Salem Stones…When Everything Matters

Our Team is here to help

Click on your state to find your Regional Manager

Contact our Sales Department:

Katie Fumo

katief@salemstones.com 614.526.1515

Nick Reynolds

nreynolds@salemstones.com 614.565.6473

Paul Meloun

paulm@salemstones.com 678.921.5800

Patrick Oxley

patricko@salemstones.com 614.965.1555

Leigh Seto

leighs@salemstones.com 614.629.9110

Ryan Erdelyi

ryane@salemstones.com 614.202.1688

Salem Stones